Slumberzone New Zealand, a luxury mattress manufacturer, has announced its strategic expansion into the Indian market, marking a significant milestone in the company’s growth. As part of its entry into India’s $2.5 billion mattress market, Slumberzone will establish its first manufacturing unit in Hyderabad, Telangana, with an investment of Rs 100 crore.
“We are bringing an international product experience to Indian consumers, which will redefine the sleep market in India and create an international presence for the Slumberzone brand,” said Ranjay Sikka, Managing Director of Slumberzone NZ.
The announcement was made during a special ceremony as part of a high-level business delegation led by New Zealand Prime Minister Christopher Luxon. “It is great to see ambitious New Zealand manufacturing companies, like Slumberzone, choosing India to scale up their operations. ‘Made for India, made in India’ enhances collaboration, broadens our trade relationship, and contributes to the growth of both our economies,” stated Prime Minister Luxon.
The new facility in Hyderabad will feature cutting-edge technology and sustainable practices to produce premium mattresses. This expansion not only aims to meet the growing demand for high-quality sleep products in India but also positions the facility as a key export hub targeting international markets. Slumberzone’s focus is to compete with China’s dominance in the mattress industry by offering superior quality products and leveraging New Zealand's reputation for innovation.
Slumberzone’s expansion plan is structured in phases. In phase one, the company will establish exclusive outlets in top Indian metropolitan and tier-1 cities, develop a robust franchise network, and enhance its online presence. Phase two will focus on expanding into international markets, including North America, Australia, Europe, and the Middle East.
“With Slumberzone, our aim is to challenge China’s dominance in the mattress industry by offering superior quality products and strengthening India’s position as a global export hub,” said Mr. Vidhul Sikka, Chief Business Officer and Director of Slumberzone India.
The investment also highlights Slumberzone’s commitment to enhancing India’s export capabilities. By leveraging India’s strategic location and cost-efficient manufacturing, the company aims to make India a global hub for mattress exports.
“We are excited to welcome Slumberzone New Zealand’s investment in Hyderabad, further strengthening our technical textile ecosystem. This investment will drive innovation, create high-value jobs, and enhance India’s position as a global hub for advanced manufacturing,” said Mr. Jayesh Ranjay, Special Chief Secretary of Telangana, representing the Indian Government.
Slumberzone’s expansion into India not only signifies a major step for the company but also contributes to the growing economic partnership between New Zealand and India, fostering innovation, job creation, and sustainable growth.
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